Your privacy is important to General Motors Company (“GM” or “we”) as is your trust in GM’s products and services. We want you to know that the information you share with us will be treated with care. This Privacy Statement addresses what personal information we collect and how we handle the personal information shared with us.
This Privacy Statement applies to personal information we obtain from and about individuals interacting with GM and its websites, products and services. It does not apply to personal information we obtain in our capacity as an employer.
Additionally, mobile applications have separate privacy statements, as described in the Mobile Applications section below.
As you interact with GM, there may be opportunities for you to provide us with your information. Additionally, we may collect certain information about you or your vehicle as further described below.
You may provide us with information about you or your vehicle through a number of sources: GM websites, product and related events, test drive or other incentive applications, surveys, social media platforms and through our customer call centers.
We receive information about you through vehicle sales records provided by your dealer. We also may obtain information about you and your vehicle from GM affiliates, GM dealers, GM licensees for consumer merchandise, GM credit card bank partners and other sources such as companies that provide lists of potential vehicle purchasers and current owners, if such companies are permitted to share your information with us pursuant to their Privacy Statements.
GM has developed certain mobile applications that you may download to your mobile device or vehicle (“GM Applications”). When you download a GM Application, there may be an opportunity for you to provide us with or for us to obtain information about you or your vehicle. Each GM Application will display a separate Privacy Statement that will inform you about how any information shared via the application will be handled and how to decline such use or uninstall the application.
Through the Infotainment system, GM may also offer applications developed by third parties (“3rd Party Application”). When you download a 3rd Party Application to your mobile device or vehicle, the 3rd Party Application may collect information about you in connection with your download or use of that application. GM is not responsible for the collection or use of information by 3rd Party Applications. We recommend that you carefully review the Privacy Statement of each 3rd Party Application prior to downloading or using them
GM may share the information it collects about you or your vehicle in the following instances:
If you do not want to receive unsolicited marketing communications from GM, please call our Contact Center on the numbers listed below:
If you have subscribed to a particular email newsletter or other communication, you should follow the instructions in the email or on a related website to unsubscribe.
GM and GM dealers are separate legal entities with their own privacy practices. For questions about your dealer's privacy practices including opting out of marketing communications from your dealer, please contact your dealer directly.
If you opt out of receiving marketing communications from GM, your personal information will not be used for marketing, but may still be used for the other purposes described in this Privacy Statement (such as vehicle support and service).
GM uses administrative, technical and physical security to protect the personal information we maintain and to help ensure that it is used according to this Privacy Statement.
GM websites use “cookies” to remember user preferences and to maximize the performance of our website and services. Using cookies on our websites provides benefits to you, such as allowing you to maintain your account login information or contact information on Request a Quote forms between visits, or locating a nearby dealer. In addition, we use information gathered from cookies to autofill fields on forms such as the city, state or zip code associated with your IP address. This information can be corrected by you before submitting any form or inquiry or you can disable the cookie as discussed below and the information will not be collected.
Similarly, we may also place web beacons in our emails to measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and any URL accessed through our email message.
To measure site activity and provide a better user experience, we may allow our service providers or business partners to compile information from the cookies, web beacons or other technologies on our websites which may include information about your visit (such as demographic data, browser type, IP address, pages visited, activities conducted on the page and the day and time of your visit). We may also allow third party advertising and personalization partners to use this information to develop personalized content and appropriate advertising based on your visits over time on GM web sites and non-GM web sites.
This information may also be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you.
At this time, we do not honor “do no track” signals from a web site browser. However, you may refuse or delete cookies. Please refer to your browser help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer, or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired.
If you do not wish to receive personalized advertising or content from us while visiting GM websites, you may click on the AdChoices icon and/or link located at the bottom of the website page and follow the instructions on how to opt out. Opting out of relevant advertising will not opt you out of all advertising, but rather only those advertisements that are personalized to your interests by GM, its affiliates, agents or representatives. By not using the opt out option you will be giving your consent to GM, its affiliates, agents, or representatives to collect and share your information for marketing and/or sales leads purposes.
When you buy or lease a GM vehicle from a GM dealer, the dealer will share your information with GM as the vehicle manufacturer. Please be aware that each dealer operates as a separate legal entity and you should read the dealer’s Privacy Statement to ensure that you understand its privacy practices and procedures. Additionally, because the GM dealer often is the first contact with you, the dealer can answer any questions you may have about its privacy practices. While GM encourages its dealers to ensure full compliance with all applicable privacy legislation and has provided information to our dealers relating to privacy obligations, GM is not responsible for dealers’ compliance with applicable law.
When completing a purchase or lease agreement or signing a service repair order with the GM dealer, you should be provided with information describing the dealership's privacy practices and related policies that explain that certain personal information that you provide to the dealer may be shared with GM or others in accordance with this Statement.
If you have concerns or questions regarding GM's consumer privacy practices or to have your mail, email or telephone information updated please call one of the following Customer Assistance Centers that is specific to your vehicle:
We may update this Privacy Statement from time to time. We will do so by posting additions or modifications to this page.